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#Basic project management tools for small agencies how to#
#Basic project management tools for small agencies full#
#Basic project management tools for small agencies software#

The marketing analytics team lives and dies by logical outcomes and hard numbers. The members of your creative team likely thrive with a more flexible approach and push back against structure and clearly-defined processes.

#Basic project management tools for small agencies full#

Your marketing team is full of different personalities, roles, and skillsets.

#Basic project management tools for small agencies software#

Why Your Marketing Team Needs Marketing Management Software Make that happen, and the results will speak for themselves. The best part? It comes chock-full of the following project management features:Ī truly cutting-edge project management tool will pull all of these capabilities under one roof. It comes pre-built with all the integrations and tools you need to streamline workflows, plan campaigns, collaborate, and manage all of your creative digital assets. Marketing project management software is a purpose-built platform that helps marketing departments to plan and execute projects. What Is Marketing Project Management Software?

Thanks to marketing project management software, you can manage every single teeny-tiny detail of your marketing campaigns from a single easy-to-use dashboard. It’s a lot, but don’t start hyperventilating.

Revising what needs fixing now and changing to improve future campaigns.

Evaluating metrics and identifying wins and fails.

Re-balancing tasks and workloads on the fly.

Assigning the right task to the right person at the right time.

Planning individual tasks across multiple teams.

Budgeting entire campaigns and individual tasks.

Scheduling realistic start dates and deadlines.

On a more minute level, marketing project management involves:

Monitoring the project to make sure it gets done correctly and on time.

Deciding what KPIs this initiative helps you achieve.

Doing a bit of background research on Medium.

Say, for example, your marketing team wants to launch a blog on Medium.

#Basic project management tools for small agencies how to#

On a fundamental level, it’s deciding how to achieve a goal, what needs to get done, planning the steps, and then making sure it happens. Marketing project management is all the planning that’s necessary to take a marketing campaign from an idea to execution. How Welcome’s marketing project management solution stands out from the rest.A framework for your marketing project management.Ways to use marketing project management software.Types of marketing project management software.Why your marketing team needs marketing project management software.What is marketing project management software?.The percentage of organizations using spreadsheets to manage projects dropped from 66% in 2018 to 46.1% in 2020.Project management problems cost businesses $109 million for every $1 billion invested in a project-that’s more than 10%!.What’s more, marketers who plan projects and follow through on them are four times more likely to report being successful.Marketers who remain organized are 397% more likely to report success.Take this to the bank: project management software is by far the most important asset you can have in your digital marketing stack. But you’d be damned to carry on with this line of thought. That there’s no way a project could turn into a fire drill under your watch. You tell yourself that you’re the best digital marketer your firm has ever seen. Just because your office tag or role plaque doesn’t say “project manager” doesn’t mean you’re not one.Īnd if you’re in charge of in-house marketing campaigns, so are you.Įven in the midst of a flurry of ever-changing deliverables and deadlines, most creative teams and marketing agencies still tend to downgrade the sheer importance of marketing project management software.